Thursday, June 12, 2008

Rural India lacks focused media

These days most of the big corporates are interested to enter into Rural India. Steps needed to enter into rural market are as follows:

1. Product/service should be tailored to (large, fragmented, dynamic) rural market.
2. Efficient Distribution (click on the link to see some of the models mentioned in my previous post)
3. Effective marketing : Rural India lacks focused media. This is an opportunity in waiting to have clients like: Nokia, Airtel, Coke, Unilever, ICICI, Max New York Life, Hero Honda, Nicholas Piramal, Apollo, Mahindra, and thousands of such companies who are dying to get the attention of Rural Indians.

No comments: