India's 742 million strong rural population, outsizing the US and Europe, is moving towards branded products. Education for women is more than a politician's promise; it's a marketer's delight. Television, cable TV and FMCG products have penetrated the south far more than any other region in India. Ashok Das, MD, Hansa Research says, “Penetration driving strategy better for east and north, while for south the question is how to get value from consumer already using your product and brand.
Sunday, August 20, 2006
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