Friday, May 13, 2005

Apparel park empowers women of rural Andhra Pradesh

According to this news:
Women in Samalkota of East Godavari district are abreast of the new trends in American fashion. The garments some 1,000 of them produce at an apparel park here will soon be available in the stores of global retail giant Wal-Mart and the outlets of Steve and Barry’s in the US and Setabis Textiles of Canada.

"What is unique about this set-up is that women who work here are not employees but are employers," says Alla Umamaheswara Rao, managing director of EG Apparels. "They are stake-holders and thus are themselves profit centres."

The work at the park is outsourced to them from abroad through a Bangalore-based exporting unit. With this, Samalkota has joined the league of garment production centres like Bangalore, Chennai, Mumbai, Delhi and Gurgaon. "Soon we will start direct exports and 40 per cent of the profits will go to the employees," says Rao.

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