Some Numbers on Rural India

Rural India accounts for more than 50% of the GDP and out of total 62.97 million households, having income more than 5 lakhs pa, nearly 28.68 million households (46%) live in Rural India. The rural market is projected to be bigger in India than the urban market for fast moving consumer goods, with an annual size of Rs 48000 crore ($12 billion) in 2004 and growing.

Rural consumption expenditure is accounted for around 60 per cent, or Rs 9,13,500 crore ($228 billion), of the country's total consumption expenditure.